As an investor, if you don’t have the right solution, it can be difficult to get enough motivated seller leads. Increasing competition, declining home values and a soft lending market make it tough on investors.

With a high-rate of foreclosures and full-on recession in place, motivated sellers should not be hard to find. At the end of the day there isn’t. The question is, how do you find them?

A great way to find motivated sellers is online. The business of selling motivated seller leads is booming and you can find several services offering them. I’m insinuating a thorough internet presence that the owner has exclusive access to. Essentially, a website that you own that captures leads of motivated sellers.

So how do you go about implementing such a solution? It starts with an excellent web presence. It must show your business as legitmate and able to solve the problems of motivated sellers. It should prove that you have the knowledge to solve the visitors problem. Convincing sales copy is a must if you want your visitors to want to work with you and contact you. The site should contain various portals that allow them to send their property information and contact details.

The first step is to create an excellent visual design or pay a graphic designer to do it for you. Alternatively, you can purchase a template and customize it. Desiging something from scratch or even buying a template will require some design and HTML skills. Capital is required if you’re going to hire someone unless you have a brother-in-law in the business. Your time is valuable so you should determine what it’s worth. Should you allow yourself to make $20 per hour to create the solution yourself? Do you have more time than money?

Don’t forget as many testimonials as you can get. Fashion your offline credibility kit to suit the online media. Video testimonials are very persuasive if you can get them. Additionally, streaming audio of customer testimonials works great. Satisfied customers are the most convincing sales component.

Your visitors will complete your online forms if you use compelling copy. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He’s a true pro when it comes to writing copy. You’ll get some excellent ideas if you buy his book, The Ultimate Sales Letter, and read it through. Refer to Dan Kennedy’s book, The Ultimate Sales Letter, to write a quality call to action on each page.

Perhaps the most important step is putting plenty of lead generators on the pages. These are forms online that your visitors fill out. The fields on the forms will capture important property and contact information. This part will require some database work that will connect to the form fields and store the data for you.

The last trick is driving traffic to the site. One of the most efficient ways to do this is by using pay-per-click ads on Google. This can be accomplished with paid advertising or SEO to gain top rankings. You may find you’ll need to change up your copy a bit after you start getting visitors. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. Squeeze pages and landing pages offer a great way to get a great conversion rate.

You’ll be able to use paid listings and SEO to gain sufficient traffic to capture motivated sellers on your website.